1. At first, I thought that all restaurants spent time and money researching different locations to figure out the best location to place their restaurant. But now I know that they place their restaurants near their competitors. I think this is both a good and bad idea because they get the benefit of not having to pay for the research but the downside it that there is a greater risk of having a mismatch resulting in having no customers.
“following the leader. This occurs when a retailer, say Burger King, simply locates near its competitors”. (Location Intelligence, Research and Applications)
2. At first, I thought that fast food restaurants get most of there customers from drive through but then I learned that some restaurants are get more walk-ins over drive thru. This is because these restaurants are within a convent location and why hassle with moving your car if you do not have to. I also think that it is interesting to see restaurants like McDonald’s that people drive buy and pull over to get food.
“For instance, McDonald’s may capture a sizeable portion of its sales from commuters or travelers, while Burger King may be popular with pedestrians in cities” (Location Intelligence, Research and Applications)
3. my question has to do with the article in whole, what would the results look like in other cities across the us big and small and what if there were more factors like adding more restaurants like taco bell and jack in the box.
Alex Lyons 