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After reviewing the pre and post campaign report the two different strategies i can take away from them are to pick a precise location you have multiple ads in order to compare to see which ones do better than others. These takeaways are important because the first one allows for us not to waste resources on advertising to areas that will likely not respond. The second takeaway is important because it allows for us to see what works and how to change the campaign order.

At first I thought that the path that leads to a conversion isn’t important but now that this path is crucial because marketers want to know what you are clicking on there website and how you access there information.

At first, I thought that you cannot track calls conversions on the google ads but now I know that this is possible, and this is something that our client is inserted in.

Based on what I learned my conversion strategy will be based on how we can direct people to call in to the restaurant along with if they go to the website. We will do this by creating a ad the user clicks on it. They then can see the menu and can then decide weather to call the restaurant or if they want to go to the website.